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How to Charge Those Who Pick Your Brain
No matter what phase you are in as a business owner, be it a startup, established, or even just talking about your idea to friends before you submit your legal documents to even get started, you’re going to have people “pick your brain”. Today we’re going to talk about why this happens – and how…
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Aim to Be a Referral-Based Agency
Getting your customers from referrals is a great place to be. It’s often a goal for many senior care agencies starting out. Right away, that’s difficult to achieve but totally possible. You could start your business by knowing someone already or having pro bono clients that refer you out. Often, that’s how people who don’t…
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Your Only Role as a Home Care Business Owner
They say the problem with progress is it has no end. As a business owner, you’re always thinking of ways to grow and more than likely doing any action possible to make this happen. However, your actions may be misguided. Your job is not to figure out the how in your home care business. Today,…
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The Two Week Care Plan
For family caregivers, respite care is crucial. We’ve come across situations where families wait until they burn out to find relief. What happens is one family member takes on the majority of the “work” while the other sibling(s) wait until called. This only keeps pressure on and sooner than later, resentment begins to build. It…
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Build Your Old Money Account
As a start-up company, you want to make sure your ultimate focus is on stabilizing your bank account’s balance. All your strategic moves follow this single bottom line. Why else would you start a new campaign, offer a new service, or increase your prices if it wasn’t to see that ending balance grow? That’s why…
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Why Local Affiliates Are Better Than Online Partnerships
When you’re in need of mentorship, expertise, or hiring qualified staff, who better to turn to than someone who breathes the same air as you? The internet is too wide of a net to catch someone who is trustworthy, educated, and moral enough to help you grow your business. We have spent many hours searching…
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How to Market for Your Home Care Agency
Serving an elderly community is a unique type of business to offer. It’s important to know your audience before you begin marketing campaigns. Though it is difficult to know that for many businesses – everyone could be a target. For instance, if you sell pastries, you have a wide range of people to serve, even…
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The Eager Beginner CEO
Starting a business is an exciting chapter for anyone. Our minds are occupied with day dreams of what the future may look like. We see ourselves working in a home office or tending the register’s ending cash flow, right after flipping the “Open” sign to “Closed”. We dream about buying the items first on our…
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How a Home Care Agency Can Hurt Their Business
If this is your first start-up, you may or may not know this one thing that people hardly talk about – and it’s a major trait in the health of your business. You need to learn how to charge for services. They say wisdom comes with age, but we believe wisdom comes with how we…
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Should You Invest in Automation for Your Startup
Beginner CEO’s and owners of start-up companies wear many hats. If you don’t have the capital before you launch, your hands are in bookkeeping, labor, delivery of products or services, customer service, administration, marketing, and even janitorial work depending on what you’re in business for. Even if you do have the initial investment, you’d still…