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Do Not Work with This Client
Today we want to talk about a common behavior we’ve seen in most clients we’ve had in the past. We say past because we have since learned these are types of people we do not want to work with. And we’re happier for it. Quality over quantity is still sound advice. Do Not Tolerate This…
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Owners, Listen Up – You Need to Write Your Blogs
Blog writing, especially for a senior care company, needs to come from the owner. Period. Our experience working in this industry is that every blog reads the same and they are clearly written using AI. You’re in a serious business where people rely on you for guidance, support, and experience. We can only help those…
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Why Your Owner’s Story May Not Be Enough
We had a client who neglected so much in their business, after sixteen years they had to eventually sell. You may wonder how they stayed in business for even that long. We can assure you, there were tons of areas we advised the owner to improve on, but there was one spot where he excelled.…
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How to Charge Those Who Pick Your Brain
No matter what phase you are in as a business owner, be it a startup, established, or even just talking about your idea to friends before you submit your legal documents to even get started, you’re going to have people “pick your brain”. Today we’re going to talk about why this happens – and how…
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Aim to Be a Referral-Based Agency
Getting your customers from referrals is a great place to be. It’s often a goal for many senior care agencies starting out. Right away, that’s difficult to achieve but totally possible. You could start your business by knowing someone already or having pro bono clients that refer you out. Often, that’s how people who don’t…
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Your Only Role as a Home Care Business Owner
They say the problem with progress is it has no end. As a business owner, you’re always thinking of ways to grow and more than likely doing any action possible to make this happen. However, your actions may be misguided. Your job is not to figure out the how in your home care business. Today,…
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The Two Week Care Plan
For family caregivers, respite care is crucial. We’ve come across situations where families wait until they burn out to find relief. What happens is one family member takes on the majority of the “work” while the other sibling(s) wait until called. This only keeps pressure on and sooner than later, resentment begins to build. It…
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Build Your Old Money Account
As a start-up company, you want to make sure your ultimate focus is on stabilizing your bank account’s balance. All your strategic moves follow this single bottom line. Why else would you start a new campaign, offer a new service, or increase your prices if it wasn’t to see that ending balance grow? That’s why…
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Why Local Affiliates Are Better Than Online Partnerships
When you’re in need of mentorship, expertise, or hiring qualified staff, who better to turn to than someone who breathes the same air as you? The internet is too wide of a net to catch someone who is trustworthy, educated, and moral enough to help you grow your business. We have spent many hours searching…
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How to Market for Your Home Care Agency
Serving an elderly community is a unique type of business to offer. It’s important to know your audience before you begin marketing campaigns. Though it is difficult to know that for many businesses – everyone could be a target. For instance, if you sell pastries, you have a wide range of people to serve, even…