Start-up companies servicing seniors is an exciting endeavor and we have worked with this industry for many years.
Most marketing agencies out there work with established businesses, but we have a soft spot for the new brands popping up.
Why?
Because the beginning is full of testing and planting roots.
Owners are excited, nervous, cautious and risk-takers.
They are the best of all worlds and it’s fun to experiment, even fail, and try a new strategy.
You are fully invested in your “baby” and that means you come with fire under your belt.
We like to be around for the ride, assisting you along the way.
Because we’ve worked with many home care agencies, start-ups and established ones, we know a thing or two about what works for everyone, what works for some, and what won’t work at all.
This site is your resource into our experiences, as well as our client’s.
Use it as your library for tools to get tips and ideas on how to make your next move.
We’re talking about who to market to, where to market to them, and how to market.
Considering we’ve worked internationally, there isn’t a region too far off or different than another.
This means much of what you’ll learn here is universal and can still be a benefit for you – if you live in Alabama, United States of America or in Ontario, Canada.
You can find a tidbit of knowledge to add to your resources.
Outside of tips, we discuss ideologies around marketing.
“Gurus” out there like to pitch their courses and sell to you, which means they’ll tell you what you want to hear: that it’s all rainbows and there’s no fine print.
That’s not the case.
Take it with a grain of salt, and if you like the so-called Guru, then try them out, but if you want success, you’ll take caution.
There are plenty of lies on the internet.
Ideologies discussed here are not lies.
They are true stories and points of view that we have personally been through.
We’re not lying in any of our articles, so you can rest assured that you have a high chance of relating to one or more of the blogs written.
Whether you’re a start-up or are celebrating your 25th year in business, congratulations.
We respect you and want to help you no matter what.
Times change.
Technology changes.
And generations change.
How people make purchases these days are unique to how people used to make purchases; however, psychology still exists.
The best advice we can give is:
People want to look good.
People want to feel good.
If what you sell helps them in either of these pain-points (not looking well and not feeling well), then you’ve got a solid start, no matter how much changes around you.
How you sell might need shifting, but it always comes down to adding value to your target audience’s lives.
You’re in the home care realm, of course you’re adding value!
Not only are you helping seniors and their families look healthier and better – with personal care – you’re helping them feel better – with medication management, housekeeping, transportation to doctor’s visits, and especially better nutrition.
No aspect is untouched.
That’s an excellent start.
When you’re ready, visit our blog to begin learning marketing strategies that can help you grow at a pace that is fun and comfortable for you.