Blog writing, especially for a senior care company, needs to come from the owner. Period. Our experience working in this industry is that every blog reads the same and they are clearly written using AI.
You’re in a serious business where people rely on you for guidance, support, and experience. We can only help those as far as we’ve walked. And if your bottom line increases from customer satisfaction, then why not put in the effort to share your tips and insights?
How Writing Your Owner Blog Helps Your Business Grow
It Shows You Truly Care
People can tell when someone isn’t writing for the purpose of helping others. If it comes from you, for starters, they will recognize your voice and know it’s you. And for you, a busy owner, to take the time out and write something valuable is a game changer in showing just how much you care and how willing you are to dedicate time. It shows you don’t see writing articles as being a chore. Rather, it is a valuable piece of your mission. And who better knows your mission than you?
It Builds Your Credibility
There are only so many characters you can fit in a bio on your website. And there are fewer allowed (or favored) in a social media post. Whether you make a video or write a blog post, it’s the only way you can get more of your story out there.
People know you started this business because your grandmother may have had Alzheimer’s disease. Do they know that you had no one else to help you? Do they know what parts of your journey scared you? Made you laugh? Made you cry? Move people’s hearts by writing about what you went through. Write about what you witnessed your grandmother go through. People want to hear what other people have to say.
There is no better time to be a human than now. In an AI world we are craving human connection. Nothing hurts a heart or embarrasses someone more than when they watch a video or read an article they believed to be true, only to realize it was completely created by a software, not a person.
Is that how you want to make your audience feel when they come to your site? Embarrassed, betrayed, and lied to? What, to con them for their money? We hardly think so. More than ever, being a human is a breath of fresh air. We all had the fear that AI would take over the world, but we are seeing that no, the bubble will burst because our souls love connecting to people.
If you were in a tech industry, sure, you could excite your audience by showing how AI created your content. However, you’re in business for people. You’re here to lift up others when they are weak. You aim to heal. You aim to be the one your clients can lean on during some of the most difficult times in their life.
So, why aren’t you writing to them?
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