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Today we want to talk about a common behavior we’ve seen in most clients we’ve had in the past. We say past because we have since learned these are types of people we do not want to work with. And we’re happier for it.

Quality over quantity is still sound advice.

Do Not Tolerate This Kind of Client

They are gas lighters and manipulators. For some reason the most common complaint they give is, “I haven’t gotten results in these many months. What are you guys doing for us?”

First of all, they perhaps don’t understand – even though you’ve provided proof – that you have access to seeing just how many returns on their investment they are getting each month.

All you have to ask is if they’ve been replying to their prospects that come into their inbox.

Whenever we’ve asked this question, they argue that they’re too busy to respond in time, they have turnover with their staff, which keeps them even busier, or they aren’t great at converting leads into clients.

In a sense, they are trying to argue their way to pay you less.

These are cheap individuals who believe that if they put a fire under you, you’ll work harder for less pay.

Recognize the Signs of Someone Cheap

• They ask you for a deal before work begins
• They ask you for a slow timeline until they can afford you
• Along those lines, they tell you they’ll pay you more if you can do…
• After so many explanations, agreement forms, and discussions, they still ask you what you’re doing for them
• They tell you they are getting no results after you’ve shown proof
• They speak to you almost every single week or more with pro-bono needs

Early signs are those that focus on how much it costs rather than the value of your service. Most especially, when they ask for discounts or delays. To talk about costs is essential, however, that shouldn’t take up the majority of the conversation. This isn’t a haggling situation. Value is value.

Remember, you have the right to interview them just as much as they interview you. Just because you’re on the call with a prospect, doesn’t mean you’re trying to sell them. It’s a two-way street. They need to equally sell themselves to you.

Your business must thrive, not strive. To thrive, you need to invest your time and patience into vetting out the quality individuals out there. They may be few, but it is worth your effort and time to take this steadily. Play the long-game and ensure you are providing services to people who respect you, value you, thank you, and trust you. We already know you’re offering them those traits, so it is only fair to receive them too. Sure, people have disagreements from time to time and no relationship is perfect. However, you are more likely to work well with that person in finding a solution when there is an equal amount of respect for one another.

Blog writing, especially for a senior care company, needs to come from the owner. Period. Our experience working in this industry is that every blog reads the same and they are clearly written using AI.

You’re in a serious business where people rely on you for guidance, support, and experience. We can only help those as far as we’ve walked. And if your bottom line increases from customer satisfaction, then why not put in the effort to share your tips and insights?

How Writing Your Owner Blog Helps Your Business Grow

It Shows You Truly Care

People can tell when someone isn’t writing for the purpose of helping others. If it comes from you, for starters, they will recognize your voice and know it’s you. And for you, a busy owner, to take the time out and write something valuable is a game changer in showing just how much you care and how willing you are to dedicate time. It shows you don’t see writing articles as being a chore. Rather, it is a valuable piece of your mission. And who better knows your mission than you?

It Builds Your Credibility

There are only so many characters you can fit in a bio on your website. And there are fewer allowed (or favored) in a social media post. Whether you make a video or write a blog post, it’s the only way you can get more of your story out there.

People know you started this business because your grandmother may have had Alzheimer’s disease. Do they know that you had no one else to help you? Do they know what parts of your journey scared you? Made you laugh? Made you cry? Move people’s hearts by writing about what you went through. Write about what you witnessed your grandmother go through. People want to hear what other people have to say.

There is no better time to be a human than now. In an AI world we are craving human connection. Nothing hurts a heart or embarrasses someone more than when they watch a video or read an article they believed to be true, only to realize it was completely created by a software, not a person.

Is that how you want to make your audience feel when they come to your site? Embarrassed, betrayed, and lied to? What, to con them for their money? We hardly think so. More than ever, being a human is a breath of fresh air. We all had the fear that AI would take over the world, but we are seeing that no, the bubble will burst because our souls love connecting to people.

If you were in a tech industry, sure, you could excite your audience by showing how AI created your content. However, you’re in business for people. You’re here to lift up others when they are weak. You aim to heal. You aim to be the one your clients can lean on during some of the most difficult times in their life.

So, why aren’t you writing to them?

We had a client who neglected so much in their business, after sixteen years they had to eventually sell. You may wonder how they stayed in business for even that long. We can assure you, there were tons of areas we advised the owner to improve on, but there was one spot where he excelled. We’re willing to bet it is the number one reason he got any clients and stayed put together for over a decade.

What did he do so well?

He sold his team.

Not selling as in he sent them away to work for someone else. We mean that he sold their stories, their charisma, and their compassion as caregivers. Beyond caregivers, he sold his administrative team too. You can tell just by talking to him how important his employees were and how valuable. He often took care of them, and it is no wonder they stuck with him for many years. Reviews could tell you that others were happy with them. When it came down to which home care business to work with, the way his team stood out was the no-brainer behind every prospect’s decision.

Why are we telling you this?

To hope that you downplay YOUR story as an owner and rather, bring out every single person on your staff. It’s alluring that you give your reason for starting a home care business, but that’s always a given. Most cases, every owner has someone they knew who did better with care or didn’t do too well due to the lack of agencies that could help. Know what we’d think of that as potential clients? “Thank you, next.”

But when you have every single one of your team members, in-house or on the ground working, on display with their own stories of why they do what they do, game changer. How come? Because it’s not as common for someone to take a job because they absolutely love the cause. Let’s be real, jobs are hard to come by, and many people need the money. Why not be a caregiver for some cash? Why not answer phone calls at a senior care agency?

What we’d like to see and learn is why do they love their jobs? Now that sells.

Ways to Show Off Your Employees

1. Don’t Hire a Photographer.

Take the picture yourself and post it on your website. Give your prospects the truth with candid shots. Show us your workers at their desks, hugging elderly people, behind a booth at a community event. Give us the real, the raw, and make us want to be their friends. Professional photos are pretty and nice, but also cold, all about business, and boring.

2. Employee of the Month

Yes, it’s a real thing and it is effective. Only, instead of posting it on a bulletin board at your office, publish something nice on social media. Get everyone involved in celebrating someone. We’ve seen family members of former clients praise employees showcased this way. They leave a review, in a way, by saying something like, “Cynthia was amazing for my mother! It’s so cool to see that she’s still doing well and getting the recognition she deserves. Her love and friendship for my mother helped our entire family when we needed it the most.” See what we’re getting at?

3. Staff Appreciation Event Combined with Client Appreciation

If you don’t do this now, get every former client, their families, and current clients and their families together with your entire staff for an annual event to show your appreciation. Feed them. Hire entertainment. And keep it short and sweet. Allow others to enjoy themselves for the most part and keep the “business” side of things to a minimum. Your job here is to create a networking event without it being one. And when you publicly show your love for your staff, you lock in even more confidence, credibility, and really show people you’re not just fluff on social media – you’re the real deal.

Again, your story is important, but people expect it. It’s not a shocker why you started this business. Wow people with stories of those who work for you because everyone would be surprised to see it. Hardly do we view the “small jobs” on websites. Usually, we see the top dogs. Be radical, show us every single person and why they’re awesome. And remember, this may be the very reason one owner stayed in business for sixteen years and even had an agency worth selling. Just saying.

Getting your customers from referrals is a great place to be.

It’s often a goal for many senior care agencies starting out.

Right away, that’s difficult to achieve but totally possible.

You could start your business by knowing someone already or having pro bono clients that refer you out.

Often, that’s how people who don’t have start-up capital begin.

They start small, build up a clientele of whom never paid, and get referrals from actual paying clients.

If you’re starting out with big goals, then you’ll just open your agency and invest big into your marketing budget.

However, not many of us have that kind of capital.

You have to have employees, pay for licenses, the hiring process, and other logistics.

Sometimes most of the capital is used up just leasing out a brick-and-mortar.

Still, the cheapest way to market is to do a great job at what you’re selling.

It’s not enough to be a great salesperson.

If you can’t deliver on your product or service, then you have no clients and you have no business.

So, to get referrals you need to first, give results.

In order to get results you need the practice. You need the experience.

You need to fail, and you need to track every detail in how you can improve, by noting where you’ve made errors or didn’t do enough.

Speaking of enough, are referrals enough?

Yes.

They can be.

But, again, it’s hard to achieve.

It does take time.

Even if you have a lot of capital or you don’t and instead take the slow route by building up those pro-bono clients.

Either way, you’re going to have to be patient and invest in the time and experiences.

Which means, if you’re so good at your job and delivering the results, yes, referrals can be all you need for your marketing campaigns.

Yet, notice how we wrote “campaigns”?

It’s still a campaign which is something that takes time and money.

So initially, you’ll want to still invest in marketing.

How?

Three ways.

How to Become a Referral-Based Home Care Agency

Become credible.

Alongside delivering a good product or service, you want to make sure the information you put out, or anyone on your team puts out, is credible.

How do you become credible?

You need to have good content online and professional caregivers who work out in the field.

As for your content, you need to make sure you’re producing blogs, videos, social media posts, or whatever that truly answers people’s questions.

Find a tool online that crawls keywords people often search for.

And create content that resolves those searches.

For instance, if people are commonly searching for ongoing care because they need someone to help with self care for seniors then you want to make sure that you have a unique blog that explains how elderly people can care for themselves, but also, you want to explain how caregivers can help by continuously being available each day.

This shows that self care is not just a once in a blue moon treat, but a daily ritual that keeps their spirits up.

Isn’t that more impressive to a prospective client than just writing about “How to Clean Dentures”?

How does that turn someone into a client?

It doesn’t.

Hire a Good SEO Agency or Consultant

SEO is not social media management.

It is not even blog writing.

Stop hiring people to do your SEO if they are offering you content creation only.

And if they say they write SEO blogs, they are not.

Most blogs written this way are stuffed with keywords which search engines hate.

So don’t think you’re investing your money properly.

You’re not.

Get Away from Your Desk

Yes, you have to meet your community.

What are you doing if you’re just sitting behind a keyboard and in meetings?

People want to see the face behind these agencies. In the beginning, you need to put yourself out there and meet people face-to-face.

No politician won by letting their campaign team do all the in-person contacts.

The ones who win are out there seeing the problems of those they want to serve.

They are listening, shaking hands, donating to charities, and a part of the real lives of the people they serve.

That’s exactly how you need to see yourself

Your top priority should be to become a referral-based agency.

The reason for this is because if you do become that, it means you have fulfilled your promises.

It means you met with your community.

You hired and trained the most qualified and professional caregivers.

You have given back to those your serve and this includes your team.

It means you’ve been smart with how you’ve spent your marketing budget.

It also means that you create content that truly helps those looking for answers.

You’ve become credible and that alone can out-compete against any competitor you’re facing.

They can spend thousands on paid ads, but if you stick to being the most credible agency in your region, you’ve won and for the long run, too.

They say the problem with progress is it has no end.

As a business owner, you’re always thinking of ways to grow and more than likely doing any action possible to make this happen. However, your actions may be misguided.

Your job is not to figure out the how in your home care business. Today, we’re going to break down what your one and simple role is and exactly what the job description is for this role. No matter what position you’re in, the following formula will work. All it takes is knowing what you want.

Taking Intuitive Action

One tricky aspect of business is being in a logical place and not emotional. Emotions are hardly welcomed in any workplace. However, emotions are crucial to a business’s growth. Thinking about it, everything we do is guided by emotion.

• Sometimes we are bored or lazy and choose to procrastinate
• Sometimes we are distracted and miss tasks
• Sometimes we are upset and do our tasks in a mediocre way
• Sometimes we are highly stressed, take on more than we can do, then burn out and call in sick
• Sometimes we are insecure to take a brave next step
• Sometimes we get scarcity mindset and impatience, then take on more debt to save our bottom line

Every one of these points carry emotions behind them. All our efforts are driven by a thought, which is then driven by a feeling. Most of the time, we’re feeling negative and that means our tasks are rushed more than they are intuitively aligned.

Your Job

Be intuitive. No task you do should come from any feeling except for an internal knowing it is the right move in this moment. To know if you’re using intuition, just think about what it’d feel like once the task is complete. Intuition will never make you feel insecure. You will only feel inspired and accomplished. If you think you’ll feel shame or remorse, it’s probably an action taken out of desperation to “get ahead” – when really, you’d just be setting yourself back.

Your Role: The Asker

Your role is to ask for what you want, but you won’t be asking just anyone or any being. You’re going to ask yourself what you want. Do you want growth? What does growth look like to you?

Your Job Description

Once you know what you want, it can be hard to imagine what it all looks like or how to achieve it. For instance, let’s say you have a lot of turnovers of caregivers in your agency. If you want the highest quality caregivers that deliver better companion care for your Atlanta in home care agency, then follow the next steps:

• Close your eyes and begin to visualize your agency with these types of caregivers. See yourself receiving outstanding applications and interviewing them. How are they dressed? How do they speak?
• Now see them working with your seniors. How do they show their care style? How do the seniors appear?
• Next, see them turning in their reports and managing their patients. When they’re behind-the-scenes, how professional do they seem?
• Imagine them feeling prideful to work for your agency. See them prioritizing their personal life to ensure a great day of work.
• See your business getting 5-star reviews and rewarding your caregivers. Are you offering them promotions? Are you now able to afford more hours for them or a raise? Is word catching on that you have the best caregivers in Atlanta so much that your phone is ringing nonstop from those seeking services?

Essentially, you are trying to generate emotions. These emotions will start out in your gut and will build up to the top of your head. All you need to do is feel these emotions strongly and do this meditation practice often. You can even simply tap into the feelings you had and try to remember them, embodying yourself as the business owner with the best caregivers around.

It doesn’t matter if you already have these caregivers or not. What matters is that you begin living as if you already have them.

Wait for Your How to Arrive

After you do your meditation, which is your largest job duty, you will now wait to receive the “tests”. These tests will be random and surprising. For instance, after your meditation, you may get a call from each of your caregivers throughout the next month telling you they no longer want to work for you and decide to quit, one-by-one.

Initially, you’d react and become desperate to change the situation. You may even give them all a raise or promotion, even though you know they aren’t great or highly reviewed caregivers. Remember to be intuitive…

You need to decide here and now if this is simply the universe clearing the path for your new high-quality caregivers. You can instead take what you felt in your meditation and intuitively create a job ad while embodying those emotions. Create this with the intention that you will be hiring the best that your region has to offer. Then watch them roll in.

If you need to take time out to cry over the loss of caregivers, do so. However, although it may not seem like it now, this is evidence that your meditation worked. The simple act in feeling the emotions of success strongly is all you need to do first. After that, your only task is to look out for and follow through on the tests.

If you decide to hustle and promote a terrible caregiver to keep them from quitting, you will waste a lot of time and money and you will hardly meet any of those higher qualified caregivers.

If you decide to let them go and put out a new ad with new intentions, you will begin to reap the rewards of your desires.

Serving an elderly community is a unique type of business to offer. It’s important to know your audience before you begin marketing campaigns. 

Though it is difficult to know that for many businesses – everyone could be a target. For instance, if you sell pastries, you have a wide range of people to serve, even children. If any customer had a nut allergy, you’d simply make a nut-free baked good.

Not many businesses out there are for all demographics. There are services just for mothers, students, and even those with hearing or vision loss. Senior care is one of those specific types.

What this means is that you have a clear path on how to market, though not without strategy – very detailed strategy. 

Here’s how to create your marketing campaigns for seniors and the family caregivers who need you.

1. Learn Where They Hang Out.

If you’re aiming for social media, TikTok may not be your go-to audience. Pinterest would serve you little return. Instagram is a neutral platform, showcasing images and still targeting family caregivers who have profiles, but also targeting those who just care about what to wear to school the next day. It’s a place for entertainment, not researching who to call for services. Use it to show your work off, that’s it.

The best social media for you, as of now, is Facebook. Our records show that the highest demographic using Facebook within the past few years to today, are 65+ and even 40-55 (your Sandwich Generation making calls for mom or dad). Our clients have received the most calls from this social media platform out of all the rest. Still, it doesn’t beat…

1. Website Updates.

You don’t have to pump out hundreds of blogs or constantly promote on your website, but you will want to prioritize how user-friendly it is. Can a senior navigate your pages and know clearly how to contact you or where to go next? If you spent thousands on making it the prettiest and most interactive site on the planet, you may have wasted your money. Aesthetics are minor in comparison to how easily and quickly someone can:

• Know what you offer
• Identify your professionalism and quality of care
• Contact you

How do we know this? Years of studying our client’s websites and tracking the patterns of what pages someone clicked before submitting a contact form or clicking the call button. It’s fast, usually just two pages before they reach you. No one hangs around to read your blogs before deciding they want to work with you.

1. In Their Face.

You want to be in your community if you’re going to serve your community. This means you need to be making connections with affiliates and investing in direct marketing materials such as rack cards, brochures, postcards, and flyers. Attend resource fairs and meet anyone who comes by your booth. Give them take-aways to read at a later time.

This isn’t necessarily about branding, although it plays a part. It’s more about being a face they remember. We highly recommend you, the owner, to attend these networking situations. Don’t rely on administrative personnel alone. You want people to say they met the owner (because it can make someone feel special) and see that you are an upfront and dedicated leader in your agency. 

People remember that. They talk about owners and whether they liked you or not. Sadly, many CEO’s get a bad rep for being selfish, greedy, and business-minded only. But the ones who show compassion, a down-to-earth personality, and a big smile, stand out – they even get talked about in the news!

These are just a few of our suggestions – the ones that really stand out and have shown our clients the best results when it comes to outreach. Feel free to explore other options and see where you have the time and budgets to experiment. But consider our top three recommendations and see for yourself.

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As you market yourself, you’ll find people having a lot of questions. At some point, you give away information for free. Check out our post, How to Charge Those Who Pick Your Brain, to learn how to set boundaries in the beginning.

If this is your first start-up, you may or may not know this one thing that people hardly talk about – and it’s a major trait in the health of your business.

You need to learn how to charge for services.

They say wisdom comes with age, but we believe wisdom comes with how we address our experiences. For instance, you can have a past filled with situations where your boundaries were tested, only to brush it under the rug or please those who you’re afraid to disagree with. Or you can have the same past, and slowly practice being sure of your word and who you are in a situation, only to grow and become more confident and self-assured.

One path leads to less self-esteem and courage, with the ego taking reign over the Self. The other path leads to intuitive decision-making that is defined by your values, which leads to courage to be yourself. Whichever direction you choose to practice, during each situation you’re challenged, will flourish. What will you choose?

Why the Home Care Industry Puts You at Risk for the Ego to Shine

As a home care agency owner, you already have the bells and whistles of a caring heart. We haven’t met one owner who doesn’t have a sentimental personality. They’re usually the type to wear their hearts on their sleeves. They come with a personal story so deeply rooted in love that they were moved to help other seniors in need. It’s beautiful and thank goodness they chose to start their legacy of in-home care.

However, with this emotional heart space, and compassionate trait, sometimes decisions can harm the business. We have only met two owners in the past 15 years who slightly sabotaged their own business, so it is not common by any means, but it’s worth mentioning. Let’s get into their stories.

The Owner Who Said “Yes” to Everyone

Here we have a classic story of a caregiver who opened her own agency. Deeply touched, she vowed to help as many seniors as possible and was prideful to be the lowest cost in her region. For the first three years in business, she said yes to everyone and at every facility. This got her agency known and really helped build her business. Once the three years passed, she found herself head-over-water with clients, needing to desperately hire, and didn’t have the profits to support the growth. Now she knows in order to reach her goal to help more people, as her compassionate heart is the root of her mission, she has to accommodate for a reasonable cost of services.

Many start-ups begin like this, with a need to fulfill their philanthropic agenda, by any means necessary. However, catch 22 is that to accomplish your goals, you will need adequate revenue. This is not to be confused with overcharging and scamming your clients. This is to get to the true cost of what it takes to serve others the best way possible.

The Owner Who Felt Ashamed to Charge

Take the person who really knows how to run a business, train his employees, and get to the bottom line. Everything was solid until his phone rang for service. When we had a catch-up call with him, asking him how he’s doing with new business, he said he has zero conversions and that no one is becoming a client with him. We dug deeper and he eventually admitted he had a very hard time charging people and instead encouraged them to call another agency. We reminded him that he had a big heart and was in the right kind of work, being so passionate about helping elderly people, but that he was hurting his business by turning people away. The truth is that potential clients call him for a reason. They found his information online and had interest in learning more. Essentially, they chose his agency for their senior. He said it was something he had thought about and really needed to work on.

We’re not so certain many start-up owners do this, per se, but we’re putting it out there because it could be common. It’s hard to be in the world of in-home care and not feel your heartstrings tugged. Absolutely it is difficult to charge a family who may be afraid or have suffering. That’s why we’re writing this blog. 

Setting Boundaries with Yourself

Sometimes, the boundaries we need to set are with ourselves and not others. Our recommendation is to slowly practice being confident about your choice to charge at a rate that operates a healthy business. If you’re new to it, it won’t feel good at first. Eventually, and with “mistakes”, you’ll begin to build more competence in supporting your agency and what you have to offer. 

If a business is considered a start-up for the first 3-5 years, try making this a long-term practice for the same 3-5 years. You don’t have to change overnight. Allow this to be a part of your evolution and study how it affects your business. Remember, there is no shame in equally exchanging the value you offer others for a price that keeps you in the field. If providing care is the path for you, you’ll learn all the strengths you need to work on in order to keep going on that path.

But don’t forget to pat yourself on the back. You’re doing the good work.

Beginner CEO’s and owners of start-up companies wear many hats. If you don’t have the capital before you launch, your hands are in bookkeeping, labor, delivery of products or services, customer service, administration, marketing, and even janitorial work depending on what you’re in business for. Even if you do have the initial investment, you’d still be wise to oversee (not necessarily micro-manage) each department that runs your business. This is why many people turn a cheek to self-employment – the automated and predictable paycheck for their designated role is far less stressful.

Self-employment is stressful. It’s highly unpredictable. How on Earth are you supposed to do it all and do it well? These questions mean it’s time to take some pressure off. You do not want to burn yourself out. 

To answer the title of this blog, yes, you should invest in automation, just be careful. Refrain from letting go. As a CEO you need to be aware of the activity happening from behind-the-scenes. Just because your hands are no longer tied doesn’t mean you’re off the hook.

Types of Automation

AI Software

It’s growing and it’s not going away. You can brush it under the rug or you can adapt. AI tools still come with errors, as of 2025, but are time savers. It can write a book in minutes, build a custom-coded website, write SEO blogs (note, this blog was written with 0% AI), and make videos, quality images, research, etc., etc.

Caution: View all AI results as a rough draft. Even if you find no errors, you do not want any information to publish without your voice, your brand, or your emotional drive. Your audience will notice.

Mechanics and Robotics

Probably the best investment. Having various technologies, like computers, timers, or other tools used in your industry, saves time and energy. Hands-on crafting still has its charm, like culinary arts. We’re not saying use tools to replace you, but find tools (like a well-reviewed food processor) to leverage your game and productivity. Don’t have a cleaning staff? Let an automated vacuum work while you sleep. Tired of managing your team and projects on Microsoft Office? Invest in a cloud-based software, like Basecamp.

Caution: Do maintenance checks. If you’re using timers for your farm’s irrigation system, they may get wear and tear from exposure, which can dry up or flood your plot.

Contract Workers

Human automation at an affordable price. Websites like Fiverr.com have thousands of freelance workers ready to help you with your tedious tasks. Consider paying someone, and supporting their independent career, to build your website, design your logo, write up legal documents (yup, you can hire one-time lawyers), or do your social media marketing. Think of tasks that are necessary but time-sucking. 

Caution: Like with employees, you do need to oversee the quality of this work. Many contract workers do use AI to maximize their time, which brings us back to the cautions of AI software. One-time freelance work includes 1-3 edits before you approve the final result. However, if you hire a permanent contract worker, you’ll want to have a system of edits and approval before posting. Once you build trust you can reduce over-seeing, but that’s up to you.

Invest, but with caution. Look at areas where you can get help. Reduce burnout when you can. You’ll know the time when you come to a point where growth or opportunity is right around the corner, if only you had more time.

We’ve read books on start-ups and those embarking on the self-employment journey countless times, and they usually have something in common:

Each author shared a piece of their story where in the beginning – and for some time after – their diet suffered a bit.

Call it a video-gamer diet or not, all stereotypes anyhow, you’re going to be focused on urgent task after urgent task. You’re wearing all the hats, and your to-do list is full of priorities. Of course your healthy food choices take a back burner. Eating becomes a necessary evil, and you don’t have enough time to pick and choose what enters your body. That’s when fast food or quick packaged grabs come in handy. For one author, his choice was frozen burritos, while for another, his choice was ramen. Either way, the microwave becomes your greatest asset thus far in your business.

We’re not going to hammer down on how these processed foods can wreak havoc on your system, immediately or overtime. We totally understand why most of us choose to eat on the run and as quickly as possible – there’s work to do! Instead, we want to encourage you to look at your work and energy as both necessary components. Consider them equal partners living a symbiotic relationship. Without one, the other will suffer, because likewise, without proper income we are limited with healthy food options.

How to View Your Start-Up Tasks

No matter how many high priority duties you have to do, not all need to be done today. Our advice is to choose the top three and then mark them as either: 

1. can’t wait another minute
2. can buy yourself some hours or so
3. going to be a high priority in the next day or two

All other important tasks, because we will never assume you’re working on meaningless items, can be deferred. For your 1’s, place them on Monday (or today – whatever day you’re on). For your 2’s, place them on Tuesday (or the next day); you can even work on these right after your number 1 task, preferably after a break and nourishing snack or meal. For your 3’s that will be placed on Wednesday (or the following day). Other tasks can be broken up the same way for Thursday and Friday, Friday being the day for catch up items and less urgent tasks.

How This Helps

You’re human and can only address so many things in one day. Without the time to refuel yourself properly, you’re going to risk running dry on fumes and your energy will falter. That’s going to make execution difficult. Your mission should be to balance out your other needs, like food, circulation, hydration, play, and rest so that you are recharged to do what you do best.

We find that owners of home care agencies tend to properly balance this out. Considering they are in business to help boost the well-being for seniors, and to assist in bringing peace of mind to families, it’s no shocker that these owners are masters in balancing the work-life scale. You, as the CEO, need to be the example for maintaining a healthful presence, inside and out, so that you represent your agency’s philosophies, mission, and values appropriately. Profits depend on this. If a family in need sees you’re frantic and overwhelmed, do you think they’ll be likely to hire you as the agency who supports them and their aging loved one?

When you’re starting out in business, there is a high probability that you will be overwhelmed with things to do and if not prioritized with the guide above, or any means you find helpful, they can quickly get ahead of you and you may begin to feel overwhelmed. That’s not going to feel good and it is not a good start to running a good business. After all, you’ll want to make sure you have the proper brain functioning, nutrition, and energy to make decisions and take action. Every choice you make now will affect future outcomes. Partner your body’s needs with your work needs and you’ll be off to a great start with habits that stick with you and your business for the long haul.

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